PlantsAre Plants Green to Reduce the Noise in Photosynthesis?
March 28, 2023
Anushka Iyer is the co-founder of Wiggles, a petcare startup famous for Wiggle Box, a contribution–oriented container with nutritional supplements and anti-parasitic drugs for pets. The supply of this container takes place every month.
Wiggles also provides other facilities such as daycare, training, and on-call vet visits. In 2019, the startup collected US $1 million as angel investor funding from Nachiket Deshpande, chief operating officer of LTI Dell, and Aparna Badkundri, senior director of EMC.
Wiggles.in was set up in 2018 for the ease of both pet parents and pets. Anushka Iyer, Venkat Mahadevan, and Rajh Iyer established the company. Wiggles.in is the oldest pet care brand in India to gain the veterinary permit for Cannabis-tinctured Oil from the Govt. of India AYUSH ministry. It is also the oldest pet brand endorsed by the IBPSA, USA.
Wiggles believes in three principles – foresightfulness, attentiveness, and prompt execution. Throughout the pandemic, the company acted as a one-stop solution for issues that humans and pets never experienced earlier. The company has honed its skills to adjust to the changing times and fulfill the diversified market demands over the last three years.
In 2022, Anushka Iyer aims to develop a comprehensive pet care network that knows the fast-evolving customer predilections.
In 2022, Anushka Iyer is equipping her organization to guarantee the full-bodied delivery of more than 46 ground-breaking products designed for pet parents throughout India via a direct-to-customer network and online marketing platforms. The company has set its vision to boost its variety of products catering to the needs of all types of pets and not limited to just cats and dogs.
Besides, Wiggles.in also provides off-line training facilities to pet owners and pets from the comfort of their residences at Petsville in Pune. Throughout 2022, the company hopes to transform the prevailing pet care setup by fixing new yardsticks in terms of quality and attention with a no-compromise approach.
It is the firm conviction of Wiggles.in that one of the key elements of success is to remain present throughout the pethood voyage of the pet owners and pets. Anushka has created Wiggles Tribe, a web community for pet owners for their convenience. This community features a question-and-answer segment where pet owners can clear their doubts and receive free replies. Over time, the Wiggles Tribe has grown phenomenally, and the company plans to keep developing this powerful online community in the coming days. Now, the community has more than 30,000 members comprising canine behaviorists, professional veterinarians, instructors, groomers, nutrition specialists, and so on.
Anuskha Iyer has set up Petsville in Pune, your pet’s amusement hub away from home. Petsville features daycare, boarding, and breeding for dogs under professional management. Given below are the special facilities available at Pittsville:
There are customized packages for pet parents, such as board & train, daycare, and boarding, at lucrative rates.
Anushka Iyer, the CEO & Founder of Wiggles.in, an esteemed, Direct-to-customer petcare product primarily focused on the protective healthcare domain for pets with various facilities and class-generating merchandise on offer.
During her career, Ms. Iyer has held the following esteemed positions:
Anushka studied Diploma in Complete Canine Care from the British College of Canine Studies. She also studied International Management at the Rennes School of Business. She did volunteering as an Ambassador for UNICEF France for three years and four months (September 2019 to date). Furthermore, she served as a teaching fellow for HOPE (Health Opportunity For People Everywhere) (July 2017 – till date) for five years and six months.